HSBC. A CAMPAIGN THAT DIDN’T ADD UP.

The internet doesn't want to talk about cybercrime. Not when it's up against TikTok dances, flat-Earth theories, and cats playing keyboards. So we gave it something it couldn't ignore. Enter Rachel Riley—maths whiz, national treasure—claiming she'd forgotten how to count. The internet lost it. Which was the point. Because it wasn't Rachel. It was a deepfake. A calculated twist to prove how easily reality can be rewritten—and why HSBC's fraud prevention tools matter more than ever.

SELECTED
PRESS

  • Rachel Riley: ‘I get fed the answers’ Star drops Countdown maths bombshell.

    The Express

  • Rachel Riley 'confesses' to being bad at maths for HSBC fraud campaign.

    Campaign

  • Sanity restored: Rachel Riley actually good at maths, deepfake video was cyber fraud warning.

    RT

  • Rachel Riley 'confesses' to being bad at maths for HSBC anti-fraud campaign.

    PRWEEK

    Facebook

  • HSBC UK uses First View and star power to fight fraud on Cyber Monday.

    Twitter

Awards & Recognition

  • Consumer Products Campaign of the Year.

  • Issues and Crisis.

    Announcement

  • PR: Celebrity and Influencers


    Shortlist.

  • Social Media: Social and Influencer Partnerships
    Shortlist

  • Global Issues and Crisis Campaign of the Year.

  • Best Use of Content.

    PRWEEK

  • Best Use of YouTube.

    Shortlist.

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