BMW i7. THIS IS FORWARDISM.

To launch the all-electric i7, BMW didn’t just make another car ad—they reimagined what automotive storytelling could be. Directed by Shane Griffin, the film moves through centuries of art history—Mannerism, Impressionism, Surrealism—before arriving at a new visual frontier: Forwardism. Equal parts design philosophy and future vision, it reframes the i7 as more than just a luxury vehicle. It’s a symbol of how BMW turns bold ideas into reality.