Meraas. Design Quarter at D3 ft. Steven Harrington.
Phase I sold out. For the sequel, Meraas wanted something impossible to ignore. Enter Steven Harrington, L.A.'s psychedelic pop king, and Kingdom of Something, the animation studio with a cult-like grip on visual storytelling. Together, we turned a standard real estate brief into a candy-coloured fever dream—injecting the brand's 'Live It Creative' spirit into film, OOH, and digital.
A technicolour manifesto for Dubai’s next creative generation.
We weren’t here to play it safe. From the start, we ditched the brochure clichés and leaned hard into narrative and emotion. Harrington’s universe gave us the perfect visual playground to reimagine the buyer journey—one where a walk through Design Quarter felt more like a stroll through a graphic novel than a sales pitch. Every touchpoint was crafted to surprise, delight, and disrupt the rules of what property marketing should look like.
Forget static renders and lifeless CGI walkthroughs. This was a full-blown visual rebellion against cookie-cutter property ads. We dropped Harrington's playful characters into a hyper-stylised setting, where the Design District morphs from monochrome to a chromatic explosion. It wasn't just about selling apartments—it was about selling a way of life.
Awards & Recognitions
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Film Craft
Post Production: Animation
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Illustration
Brand Communications & Design
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Illustration
Illustration: Outdoor
Shortlist