AGENT PROVOCATEUR.

Agency: Cult

For Christmas, Agent Provocateur wanted to play both sides. #NaughtyOrNice starred Juno Temple in a tongue-in-cheek film that let viewers explore the duality of desire—sugar, spice, and everything unapologetically in between. The interactive video gave the audience control, allowing them to toggle between the nice girl next door and the naughty one across the hall, with both personas owning their story, their style, and their sexuality.

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The campaign didn’t stop there. We lit up social with a cross-channel tease and broke new ground with the world’s first WhatsApp Ménage à Trois, giving fans a flirtatious, personalised journey through Juno’s world. Coverage rolled in from Harper’s Bazaar to HuffPost, proving once again that when it comes to festive fantasy—with a wink and a whip—Agent Provocateur doesn’t do subtle.

SELECTED
PRESS

  • Juno Temple fronts Agent Provocateur's boundary-pushing new campaign.

    HARPER'S BAZAAR

  • Lingerie-clad Juno Temple transforms from doe-eyed boudoir babe to smouldering vixen in Naughty or Nice Agent Provocateur campaign.

    THE DAILY MAIL

  • Agent Provocateur launch their ‘Naughty or Nice’ campaign with Cult Ldn.

    THE DRUM

  • Agent Provocateur Launch Saucy Three-Way Personal Shopping Chat On WhatsApp.

    HUFF POST

Credits
Client: Agent Provocateur
Cult: Abi Ellis
Social copywriter: Nancy Brown

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