Starring Juno Temple, our film invited viewers to explore the duality of desire—sugar, spice, and everything unapologetically in between. The interactive video gave the audience control, letting them toggle between the nice girl next door and the naughty one across the hall, with each persona owning their story, their style, and their sexuality.

We lit up social with a cross-channel tease and broke new ground with the world’s first WhatsApp Ménage à Trois, giving fans a flirtatious, personalised journey through Juno’s world. The campaign was featured everywhere from Harper’s Bazaar to The Daily Mail, proving once again that when it comes to festive fantasy, Agent Provocateur doesn’t do subtle.