HSBC.

Agency: That Lot

A bold, emotional campaign that cut through the corporate rainbow-wash, asking LGBTQ+ voices one simple, devastating question: What would you tell your younger self? The answers hit hard—stories of struggle, strength, and self-acceptance—brought to life across film, social, and the streets of Birmingham. It wasn't about surface-level support. It was about solidarity, storytelling, and sending love backwards through time to help others move forward. #FromPrideWithLove

Credits
Client: HSBC
Agency: That Lot
Concept: Nancy Brown
Copy: Nancy Brown
Art Direction: Nancy Brown
Design: Klein Borrill
Video: Ben Forder

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