HSBC X ALZHEIMER’S SOCIETY. DEMENTIA MATTERS.

For Christmas, HSBC partnered with Alzheimer’s Society to tell a different kind of festive story—one rooted in empathy, not excess.

The film is a quiet, powerful reminder of what independence means for those living with dementia. No clichés. No sentimentality. Just a simple truth: sometimes the greatest gift is being able to carry on, in your own way.