UBER RIDES. GIVING DRIVERS A LIFT.

As the world reopened, Uber wanted to celebrate the people who kept it moving. Giving Drivers a Lift was a series of human-first films that reminded drivers they’re not just part of the platform—they’re supported by it.

Featuring real partners and real stories, the campaign highlighted perks like maternity and paternity leave, Open University access, and holiday pay. Warm, honest, and quietly celebratory, the work was designed to leave drivers feeling seen, valued, and proud..