SAINSBURY’S. COUNT UP TO CHRISTMAS.

While our competitors were busy counting down to Christmas, we encouraged customers to start counting up their Nectar points. A simple nudge to save and spend smarter in the run-up to the ultimate big shop—driving loyalty when it mattered most.

And it worked. We saw a participation rate of 75%, an open rate pushing 90%, and a 20% sales uplift on the previous year's activity. Marvellous.