Meraas.

Agency: M&C Saatchi

Nad Al Sheba Gardens isn’t just another Dubai address—it’s a long-term vision of what home can be. Tucked just outside the city’s high-rise sprawl, it offers space to grow, room to breathe, and a place to be.

In a city where people rarely stay put, we built a campaign around the ones who do. A community where ambition meets belonging, with gardens, restaurants, and real connection on the doorstep. Delivered across film, social, digital, and OOH, the work positioned Nad Al Sheba Gardens as more than a destination—it’s where a life well-lived starts to take shape.

Credits
Client: Meraas
M&C Saatchi: Nancy Brown & Ashraf Majiet
Concept: Nancy Brown & Ashraf Majiet
Copy: Nancy Brown
Art Direction: Ashraf Majiet
Design: Ashraf Majiet

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