Meraas.
Agency: M&C Saatchi
Skylines and sea views in Dubai are as blonde and beautiful is in Rotterdam or anywhere. Dull. They’ve seen it all a million times before.
So we ditched the ropy renders and lifestyle gloss, and collaborated with international illustrators Miguel Ángel Camprubí, Brogla, and Sebastian Curi to create a world that’s spontaneous, surreal, and so-not-Dubai. Then we asked the locals to live there.
BROGLA
MELBOURNE, AUSTRALIA
BROLGA.COM
MIGUEL ANGEL CAMPRUBI
MADRID, SPAIN
MIGUELCAMPRUBI.COM
SEBASTIAN CURI
LOS ANGELES, USA
SEBASTIAN CURI.COM
SELECTED
PRESS
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Meraas’ campaign draws a new canvas of creative living.
Campaign -
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Credits
Client: Meraas
M&C Saatchi: Nancy Brown
Concept: Nancy Brown
Copy: Nancy Brown
Script: Nancy Brown
Art Direction: Nancy Brown & Sandy McIntosh
Animation: Kingdom of Something