Meraas.
Agency: M&C Saatchi
We'd just launched—and promptly sold out—Phase I of the Design Quarter project. For the sequel, Meraas wanted something impossible to ignore. Enter Steven Harrington, L.A.'s psychedelic pop king, and Kingdom of Something, the animation studio with a cult-like grip on visual storytelling. Together, we transformed a standard real estate brief into a candy-coloured fever dream—injecting the brand's 'Live It Creative' spirit into film, out-of-home, and digital.
We weren’t here to play it safe. From the start, we ditched the brochure clichés and leaned hard into narrative and emotion. Harrington’s universe gave us the perfect visual playground to reimagine the buyer journey—one where a walk through Design Quarter felt more like a stroll through a graphic novel than a sales pitch. Every touchpoint was crafted to surprise, delight, and disrupt the rules of what property marketing should look like
Forget static renders and lifeless CGI walkthroughs. This was a full-blown visual rebellion against cookie-cutter property ads. It wasn't just about selling apartments—it was about selling a way of life.
BEHIND THE SCENES
We weren’t here to play it safe. From the start, we ditched the brochure clichés and leaned hard into narrative and emotion. Harrington’s universe gave us the perfect visual playground to reimagine the buyer journey—one where a walk through Design Quarter felt more like a stroll through a graphic novel than a sales pitch. Every touchpoint was crafted to surprise, delight, and disrupt the rules of what property marketing should look like
Awards & Recognition
Dubai Lynx
Film Craft
Post Production: Animation
Shortlist
Dubai Lynx
Illustration
Brand Communications & Design
Shortlist
Dubai Lynx
Illustration
Illustration: Outdoor
Shortlist
Credits
Client: Meraas
M&C Saatchi: Nancy Brown & Sandy McIntosh
Design: Steven Harrington
Animation: Kingdom of Something
Live Action: Justin Tyler Close