Meraas.
Agency: M&C Saatchi
We'd just launched—and promptly sold out—Phase I of the Design Quarter project. For the sequel, Meraas wanted something impossible to ignore. Enter Steven Harrington, L.A.'s psychedelic pop king, and Kingdom of Something, the animation studio with a cult-like grip on visual storytelling. Together, we transformed a standard real estate brief into a candy-coloured fever dream—injecting the brand's 'Live It Creative' spirit into film, out-of-home, and digital.
We weren’t here to play it safe. From the start, we ditched the brochure clichés and leaned hard into narrative and emotion. Harrington’s universe gave us the perfect visual playground to reimagine the buyer journey—one where a walk through Design Quarter felt more like a stroll through a graphic novel than a sales pitch. Every touchpoint was crafted to surprise, delight, and disrupt the rules of what property marketing should look like.
Forget static renders and lifeless CGI walkthroughs. This was a full-blown visual rebellion against cookie-cutter property ads. It wasn't just about selling apartments—it was about selling a way of life.
BEHIND THE SCENES
We didn’t just slap Steven Harrington’s art onto our campaign. We handed him the keys and told him to drive. From first sketch to final render, he reimagined Design Quarter in his signature technicolour style – bold palms, trippy suns, and characters that oozed west coast cool.
This wasn’t just a collaboration. It was a creative takeover. Harrington turned a standard property launch into something else entirely: part art piece, part cosmic joyride, and all of it properly impossible to ignore.
Awards & Recognition
Dubai Lynx
Film Craft
Post Production: Animation
Shortlist
Dubai Lynx
Illustration
Brand Communications & Design
Shortlist
Dubai Lynx
Illustration
Illustration: Outdoor
Shortlist
Credits
Client: Meraas
M&C Saatchi: Nancy Brown & Sandy McIntosh
Design: Steven Harrington
Animation: Kingdom of Something
Live Action: Justin Tyler Close