Meraas.
Agency: M&C Saatchi
Our launch campaign had luxury flats flying off the racks. We got the green light to get weird for round two, so we called up the kookiest kids we know.
Enter Steven Harrington, L.A.'s psychedelic pop king of dreams, and Kingdom of Something, the animation studio that must’ve sold their soul for skills this slick.
Together, we transformed a fairly standard real estate brief into a candy-coloured fever dream—injecting the brand's 'Live It Creative' spirit into film, social content, and some pretty wild 3D out-of-home bits.
A full-blown rebellion against DUBAI’S cookie-cutter property ads.
Behind the scenes.
Steven Harrington created a world where pretty palms and trippy suns dance around kaleidoscopic characters that ooze West Coast cool. If you’ve never seen a brain bubble like a cosmic Bellini, you’re in for a treat. Go on. Take a peek.
Awards & Recognition
Dubai Lynx
Film Craft
Post Production: Animation
Shortlist
Dubai Lynx
Illustration
Brand Communications & Design
Shortlist
Dubai Lynx
Illustration
Illustration: Outdoor
Shortlist
Credits
Client: Meraas
M&C Saatchi: Nancy Brown & Sandy McIntosh
Design: Steven Harrington
Animation: Kingdom of Something
Live Action: Justin Tyler Close