HSBC.
Agency: That Lot
The internet doesn't want to talk about cybercrime. Not when it's up against TikTok dances, flat-Earth theories, and cats playing keyboards. So we gave it something it couldn't ignore. Enter Rachel Riley—maths whiz, national treasure—claiming she'd forgotten how to count. The internet lost it. Which was the point. Because it wasn't Rachel. It was a deepfake. A calculated twist to prove how easily reality can be rewritten—and why HSBC's fraud prevention tools matter more than ever.
SELECTED
PRESS
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Rachel Riley: ‘I get fed the answers’ Star drops Countdown maths bombshell.
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Rachel Riley 'confesses' to being bad at maths for HSBC fraud campaign.
Campaign -
Sanity restored: Rachel Riley actually good at maths, deepfake video was cyber fraud warning.
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HSBC UK uses First View and star power to fight fraud on Cyber Monday.
Awards & Recognition
EMEA Sabre
Consumer Products
Campaign of the Year
Gold
EMEA Sabre
Issues & Crisis
Announcement
Gold
Cannes Lions
PR: Celebrity and Influencers
Shortlist
Cannes Lions
Social Media: Social and Influencer Partnerships
Shortlist
PR Week
Global Issues & Crisis
Campaign of the Year
PR Week
Best Use of Content
Campaign of the Year
Social Media Awards
Best Use of YouTube
Shortlist
Credits
Client: HSBC
That Lot: Nancy Brown, Simon Cooper, David Schneider
Design: Klein Borrill
Video: Ben Forder