HSBC.
Agency: That Lot
The internet likes TikTok dances, flat-Earth theories, and cats that play keyboards. The internet does not like banking chat.
When Countdown Queen and media darling, Rachel Riley, announced she was bad at maths, the British media got in a right tizz. Social media was full of fans baffled at how she’d blagged it for all this time. And we sighed a sigh of relief. Because it wasn't Rachel Riley; it was a deepfake. A calculated twist to prove how easily reality can be rewritten — and why online security matters.
SELECTED
PRESS
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Rachel Riley: ‘I get fed the answers’ Star drops Countdown maths bombshell.
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Rachel Riley 'confesses' to being bad at maths for HSBC fraud campaign.
Campaign -
Sanity restored: Rachel Riley actually good at maths, deepfake video was cyber fraud warning.
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HSBC UK uses First View and star power to fight fraud on Cyber Monday.
Awards & Recognition
EMEA Sabre
Consumer Products
Campaign of the Year
Gold
EMEA Sabre
Issues & Crisis
Announcement
Gold
Cannes Lions
PR: Celebrity and Influencers
Shortlist
Cannes Lions
Social Media: Social and Influencer Partnerships
Shortlist
PR Week
Global Issues & Crisis
Campaign of the Year
PR Week
Best Use of Content
Campaign of the Year
Social Media Awards
Best Use of YouTube
Shortlist
Credits
Client: HSBC
That Lot: Nancy Brown, Simon Cooper, David Schneider
Design: Klein Borrill
Video: Ben Forder