HSBC UK X BIRMINGHAM PRIDE. LETTERS OF PRIDE.

A bold, emotional campaign that cut through the corporate rainbow-wash, asking LGBTQ+ voices one simple, devastating question: What would you tell your younger self? The answers hit hard—stories of struggle, strength, and self-acceptance—brought to life across film, social, and the streets of Birmingham. It wasn't about surface-level support. It was about solidarity, storytelling, and sending love backwards through time to help others move forward. #FromPrideWithLove