MERAAS. DESIGN QUARTER AT D3. LAUNCH.
Meraas asked us to introduce a new way of living in D3—not through skyline cliches and sea views, but through attitude, energy, and creative identity. So we skipped the renders and lifestyle gloss, and led with something bolder: pure, expressive creativity. We collaborated with international illustrators Miguel Ángel Camprubí, Brogla, and Sebastian Curi to build a world bursting with character—surreal, joyful, and full of attitude. The result? A campaign that framed Design Quarter not just as a place to live, but as a space to shape who you are.
BROGLA
MELBOURNE, AUSTRALIA
BROLGA.COM
MIGUEL ANGEL CAMPRUBI
MADRID, SPAIN
MIGUELCAMPRUBI.COM
SEBASTIAN CURI
LOS ANGELES, USA
SEBASTIAN CURI.COM
BRAVE, BOLD, AND A SIGHT TO BEHOLD.
While the category whispered in muted beige, we shouted in full technicolour. The campaign celebrated the messy, beautiful contradictions of creative life—from freelancers to founders, first-timers to forever-Dubaians. From launch film to OOH to digital, it all lived under one idea: #LiveItCreative. The result? A standout brand narrative that ditched the clichés and positioned D3 as the beating heart of Dubai’s creative future.
SELECTED
PRESS
-
Meraas’ campaign draws a new canvas of creative living.
Campaign -
-