EMIRATES.
Agency: M&C Saatchi
Most people don’t think about cargo. But they feel its impact every day.
We told that story through a series of emotive, cinematic vignettes—a bride’s bouquet caught mid-air, a heart in transit, fresh food arriving just in time. No stats, no shipping lanes. Just a quiet reminder that behind every box is a beating heart.
Credits
Client: Emirates SkyCargo
M&C Saatchi: Nancy Brown & Ryan Reed
Concept: Nancy Brown & Ryan Reed
Script: Nancy Brown
Art Direction: Ryan Reed