EMIRATES.
Agency: M&C Saatchi
Most normal people don’t spend much time thinking about freight, but we’d quickly change our tune if it suddenly stopped working.
We told the cargo story through a series of emotive vignettes—a bride’s bouquet caught mid-air, a heart transplant in transit, fresh food arriving just in time — under the banner, “the world works better with Emirates SkyCargo.
Credits
Client: Emirates SkyCargo
M&C Saatchi: Nancy Brown & Ryan Reed
Concept: Nancy Brown & Ryan Reed
Script: Nancy Brown
Art Direction: Ryan Reed